Touchette Retail & Commercial and Pneus Bélisle forge a strategic partnership through a majority investment

Touchette Retail & Commercial, a business unit of Groupe Touchette, Canada’s largest Canadian-owned tire distributor, is excited to announce a new strategic partnership with Pneus Bélisle, a leading provider of passenger, commercial, civil engineering, industrial, and agricultural tires in Quebec. This alliance underscores a shared vision focused on growth and long-term success, enhancing the position of both entities in a dynamic Canadian market.

Touchette Retail & Commercial has seen significant structured growth recently, driven by an ambitious and strategic vision. The partnership with Pneus Bélisle expands its horizons, leveraging the strong operational model, established market expertise, unique entrepreneurial framework, and strategic alliance with Michelin of the well-regarded Quebec-based company.

« We are very pleased to collaborate with Pneus Bélisle, a distinguished company in Quebec. This partnership is an excellent opportunity to optimize processes through Pneus Bélisle’s commercial expertise and entrepreneurial business model, » stated Mikaël Desmarais, Vice President of Retail at Groupe Touchette. « This majority investment not only strengthens our national presence but also opens new doors for synergies and growth. We are confident that this partnership will reinforce our position as market leaders and enable us to continue offering our customers innovative and superior quality solutions, » he added.

Mr. Bélisle, the current president of Pneus Bélisle, expressed his enthusiasm for the collaboration: « I am delighted to work hand in hand with the teams at Touchette Retail & Commercial and to continue promoting the growth of our family business. » His ongoing role as a strategic advisor further emphasizes the commitment to building a strong national service network, poised to support the rapidly evolving commercial fleet market.

Pneus Bélisle will maintain its operations through its fourteen branches and its state-of-the-art Michelin franchised retreading plant, ensuring continuity in delivering high-quality tire solutions. This partnership marks a significant step in adapting to and leading within the ever-changing landscape of the Canadian tire industry.